The Emerging Trend that is Athleisure Wear•
Posted on April 10 2017
Sportswear or, as it is more popularly known, Athleisure, has definitely carved its way not only in the health and fitness niche, but also in the fashion community. It has indeed taken the global market by storm that Merriam-Webster coined it as, “casual clothing meant to be worn both for exercising and for general use.”
I guess it’s safe to say that this is inevitable: yoga pants are the new denim. Athleisure apparel a.k.a. comfy yet trendy pieces with sporty function, has paved the way for the slow decline of retail wash-and-wear sales. What started as a social tolerance for yoga pants and other active gear, such as rubber shoes and sneakers, being word even without a yoga or workout session has spiraled into a fashion fad. This turn from the “regular” to gym-ready, everyday clothing has so significantly exceeded the edge of a fashion craze, that it has metamorphosed into its own lifestyle.
And they have the numbers to show for it. It has been the emerging and fresh trend in a declining apparel industry, with an assessed market size of $44 billion in the US only, as per the research firm NPD Group. While the retail sales, generally, rose to 2% year-on-year in 2015, the increase in athleisure revenues was a huge 16%.
Morgan Stanley’s Jay Sole claimed that, “We think the market will be surprised to learn how broad-based the cultural factors driving athletic apparel and footwear sales are. US investors may not grasp how big the China and emerging market opportunities are, and Asian investors may be similarly surprised at US strength.”
It is definitely not in the US alone. Morgan Stanley predicts 5% average yearly sales increase in Europe over the next half decade, propelled by the progress in Eastern Europe, Africa, and the Middle East. Meanwhile, markets in Asia and Latin America—where athleisure preference is low, compared to the US—have the biggest room to grow and has the potential to produce the best gains.
The change toward a more casual fashion styles over the past few years hasn’t hurt. Wearing rubber shoes and denims to the workplace was once frowned upon and could probably earn you a memo from your boss, but many yuppies now go to work in bright, multicolored sneakers and active gear—probably with a wearable device that counts one’s steps, which reiterates their commitment to an active and fitter lifestyle.
Arguably, healthy living and positive fitness choices contribute to this success. “We think this is one of the most under-discussed aspects of the trend, likely because it is hard to prove with scientific data,” says Sole, although he also reported that the Gallup survey data shows that people who are more active regularly enjoy better emotional health and general well-being.
Here at Rikedom Sports, we produce athleisure wear that not only flatters everybody, but also produces positive results, health-wise. How is that? We use our body's amazing self-healing ability. Our line is made from are thin, breathable, dry fit, moisture wicking fabric, so it is still comfortable to wear them even in the summer. Our athleisure wear uses the best material and medical compression machine to create graduated compression. Graduated compression is like a funnel effect. It boosts circulation, replenish your feet with oxygenated blood, eliminate lactic acid built up. That's why our sleeves have helped so many people. Hundreds of proofs and counting.
You may check out our athleisure wear line here:
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